Building a Strong Brand: The Critical Role of Legal Strategy in Startup Success

Day Pitney Intellectual Property Attorney Claire Gibson joined an engaging panel discussion hosted by  Columbia College Women of Columbia University, on the essential role of legal strategy in protecting and growing business brands. Held on May 15, this virtual program, "Building a Strong Brand: The Critical Role of Legal Strategy in Startup Success," featured business and marketing leaders who shared real-world strategies for safeguarding brands in today’s competitive marketplace.

The session explored key considerations for entrepreneurs and business leaders, including how to proactively protect brand assets, attract investors, and mitigate legal risks. The panelists discussed the importance of aligning legal and marketing strategies to ensure brand consistency and offer practical tips to help avoid common pitfalls and trademark disputes.

Attendees gained actionable takeaways on how to navigate the evolving landscape of intellectual property, leverage legal tools to protect their brand identity, and strengthen their market position.

Columbia College Women is committed to amplifying the voices and leadership of alumnae at Columbia College and fostering a dynamic community that supports alumnae and students throughout their lives.