In the Media

Brandon McCool is moderating the Boston Bar Association (BBA) webinar panel, "Sports Sponsorship and Licensing Deals: How Legal and Business Teams Work Together," on January 25 from 2:00 p.m. to 3:00 p.m. The panel will explore how legal and business teams work together to properly vet, negotiate, and finalize sponsorship and licensing deals. The panel will include David Safer, Chief Partnership Officer at 3STEP Sports; Naveen Lokesh, Head of Global Sports Marketing - Basketball at New Balance; and Shameeka Quallo, Vice President & General Counsel at the Washington Spirit. For more information and to register, visit the event page.

McCool co-chairs the Arts, Sports and Entertainment subcommittee of the BBA's Intellectual Property Law Section Steering Committee.