SEC's Kardashian Case, Marketing Rule Aim to Reveal Paid Ads

Day Pitney Investment Management Partner Eliza Fromberg and White Collar Partner Sarah Krissoff were both featured in the Bloomberg Law article, "SEC's Kardashian Case, Marketing Rule Aim to Reveal Paid Ads."

Fromberg commented, "It says something more about our celebrity culture that people are likely to buy anything whether it's a car or sneakers or a financial product upon the endorsement of a celebrity. For some time, the financial world was a bit shielded from those kind of promotions because the [SEC] rules didn't permit it and it was disfavored."

Krissoff noted that the SEC staff are "flexing their muscles" in the cryptocurrency space, as part of efforts to regulate digital assets as a security.

Read the full article here.